{"id":28266,"date":"2023-05-10T11:37:06","date_gmt":"2023-05-10T18:37:06","guid":{"rendered":"https:\/\/www.podfeet.com\/blog\/?p=28266"},"modified":"2023-05-10T11:37:06","modified_gmt":"2023-05-10T18:37:06","slug":"engagement-mastodon-twitter","status":"publish","type":"post","link":"https:\/\/www.podfeet.com\/blog\/2023\/05\/engagement-mastodon-twitter\/","title":{"rendered":"Dramatically More Engagement on Mastodon vs. Twitter"},"content":{"rendered":"

If you\u2019re a happy Twitter user, I have no intention of trying to make you sad about that. At the same time, I\u2019d like to tell you why Mastodon is so much more fun for me.<\/p>\n

I\u2019m sure this will shock you, but I\u2019m someone who loves conversation. I know there are many who just like to lurk and enjoy the contributions of others, but I simply have to contribute to the conversation and I want other people to react in some way to things I post.<\/p>\n

Mastodon sounds mysterious, but it absolutely isn\u2019t. I use it exactly the way I use Twitter, but I\u2019m getting ever so much more out of it. Let me explain by example.<\/p>\n

On Twitter I have 3673 followers. That\u2019s not Taylor Swift kind of numbers, but that is a whole lot of people who could potentially read and enjoy the drivel I post online. On Mastodon, I have only 680 followers, which is less than 20% of my Twitter numbers. To put that another way, my reach __should_ be 5X more on Twitter than on Mastodon.<\/p>\n

A couple weeks ago, I wrote an article about the app PopFrame that allows you to add bezel frames to iPhone screenshots<\/a>. I sent the exact same message out on both Twitter and Mastodon. Here\u2019s what I wrote:<\/p>\n

\n I think iPhone screenshots look silly without the frame around them but it’s TOO HARD to add it. Until PopFrame.
\n Make Your iPhone Screenshots Stand Out with PopFrame https:\/\/www.podfeet.com\/blog\/2023\/04\/popframe\/\n<\/p><\/blockquote>\n

Both services expanded the blog URL nicely to show my pretty featured image.<\/p>\n

The only difference between the two posts was that on Twitter, I tagged the developer Ramik and his PopFrame account. Ramik doesn\u2019t appear to have a presence yet on Mastodon.<\/p>\n

I watched the post for 7 days on both services to track engagement and the results are in.<\/p>\n

On Twitter, the post received zero<\/strong> comments. None. Nada. On Mastodon, the same post about PopFrame received 7 comments.<\/p>\n

\"PopFrame
Twitter<\/strong>: PopFrame Post gets 2 Reposts, 2 Likes and 0 Comments <\/figcaption><\/figure>\n
\"PopFrame
Mastodon<\/strong>: PopFrame Post gets 17 Reposts, 23 Likes & 7 Comments<\/figcaption><\/figure>\n

Let\u2019s look at likes and reposts. On Mastodon my post about PopFrame got 17 reposts and 23 likes. That\u2019s really great. But on Twitter, it only got 2 of each. And one of the accounts that liked\/reposted it was the PopFrame account itself.<\/p>\n

Think about that – this article got 1\/8th as many reposts on an account with 5 times<\/em> as many followers. That\u2019s a factor of of 40 on engagement per follower on Mastodon vs. Twitter.<\/p>\n

In just 2 hours, a photo of my cat<\/em> got 7 times as many likes on Mastodon as my article about PopFrame on Twitter in a whole week. Sure my cat is lovely, but it wasn\u2019t even #Caturday, it was on a Tuesday! In 12 hours it had 14 likes.<\/p>\n

\"Mastodon
Mastodon Cat Photo with 14 Likes<\/figcaption><\/figure>\n

I\u2019ve been trying to figure out why I\u2019m getting so much more traction on Mastodon than I\u2019ve ever gotten on Twitter, and I have a few ideas.<\/p>\n

    \n
  1. Now that I can\u2019t use a third-party Twitter client, and have to use the official Twitter account, I have a lot of trouble finding the content from the people I follow. Perhaps the algorithm simply doesn\u2019t surface my content to my nearly 4000 followers on Twitter. <\/li>\n
  2. It\u2019s possible the vast vast majority of my followers on Twitter are actually just bots.<\/li>\n
  3. Maybe the followers I have on Twitter aren\u2019t really there anymore because they perceive it as being more toxic.<\/li>\n<\/ol>\n

    Like I said up front, if you\u2019re still enjoying Twitter, or if you want less engagement with your followers, good onya. But if you\u2019re looking for folks a lot more excited to engage with each other (and with way less rage), I highly suggest you check out Mastodon.<\/p>\n

    There are tons of beginner How-Tos out there now like the one from Mozilla<\/a>, and they\u2019ve made picking a server way easier now. You get offered 2 choices, one of the main ones, or choose your own. Pick the main one you\u2019re offered and start having fun.<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019re a happy Twitter user, I have no intention of trying to make you sad about that. At the same time, I\u2019d like to tell you why Mastodon is so much more fun for me. I\u2019m sure this will shock you, but I\u2019m someone who loves conversation. I know there are many who just […]<\/p>\n","protected":false},"author":1,"featured_media":28268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147],"tags":[5859,5858,3192,73],"class_list":["post-28266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-conversation","tag-engagement","tag-mastodon","tag-twitter"],"jetpack_featured_media_url":"https:\/\/www.podfeet.com\/blog\/wp-content\/uploads\/2023\/05\/mastodon-vs-twitter-logos-1040x520-1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/posts\/28266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/comments?post=28266"}],"version-history":[{"count":1,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/posts\/28266\/revisions"}],"predecessor-version":[{"id":28267,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/posts\/28266\/revisions\/28267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/media\/28268"}],"wp:attachment":[{"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/media?parent=28266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/categories?post=28266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/tags?post=28266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}