{"id":33140,"date":"2025-02-24T10:54:50","date_gmt":"2025-02-24T18:54:50","guid":{"rendered":"https:\/\/www.podfeet.com\/blog\/?p=33140"},"modified":"2025-03-02T14:07:04","modified_gmt":"2025-03-02T22:07:04","slug":"ces-2025-incase","status":"publish","type":"post","link":"https:\/\/www.podfeet.com\/blog\/2025\/02\/ces-2025-incase\/","title":{"rendered":"CES 2025: Incase Laptop Sleeves, Backpacks, &#038; Keyboards"},"content":{"rendered":"<p>Allison interviews Ashley Holmes from Incase about their laptop sleeves, backpacks, and keyboards.<\/p>\n<p>Ashley starts with the Crosstown Vertical Sleeve for 14\u201d and 16\u201d MacBooks. It has the handy feature of allowing access to the laptop from the top of the sleeve when placed in a backpack so the computer can be removed without removing the sleeve. It has a faux-fur interior to eliminate scratches, a large pocket in the front, and a magnetic closure.<\/p>\n<p>Ashley then shows the Crosstown Backpack designed for college students or young professionals. It has a dedicated laptop section, a secondary pocket ahead of the laptop section, a knit pocket, water bottle sleeves, and a front zip pouch. Ashley also shows their A.R.C. (A Responsible Carry) backpacks and laptop sleeves. Incase A.R.C. bags and sleeves are made from respun 100% recycled polyester on the exterior with pockets and sections for everything you need to access.<\/p>\n<p>Next is the Edge Hardshell for 13\u201d, 14\u201d, 15\u201d, 16\u201d MacBooks and MacBook Airs. It is composed of bare macron polycarbonate but has lightweight protection and comes in clear and black.<\/p>\n<p>Ashley explains that Incase entered a strategic partnership and purchased Microsoft\u2019s heritage PC accessories including keyboards, mice, and team-certified devices. Incase has resurfaced many of these Microsoft-designed devices with new versions including an ergonomic keyboard, similar to the Microsoft Sculpt keyboard but 30% smaller.<\/p>\n<p>Learn more at <a href=\"http:\/\/incase.com\" target=\"_blank\">http:\/\/incase.com<\/a><\/p>\n<p><iframe loading=\"lazy\" width=\"1222\" height=\"687\" src=\"https:\/\/www.youtube.com\/embed\/ltQJ-pSBnyM\" title=\"CES 2025: Incase Laptop Sleeves, Backpacks, &amp; Keyboards\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Using a Screen Reader? <a href=\"https:\/\/youtu.be\/ltQJ-pSBnyM\">click here<\/a><\/p>\n<h3>Transcript of Interview:<\/h3>\n<p><strong>Allison:<\/strong><br \/>\nSteve and I are big fans of Incase in particular. In fact, we just bought an Incase sleeve for our son Kyle after we bought him a MacBook Air. And I&#8217;m here with Ashley Holmes from Incase to talk about what they have new this year.   Cases for laptops, right?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nOh, we&#8217;ve got a lot more than just that.  But I will start with, this is our new Crosstown Vertical Sleeve. We know that a lot of our users do multiple pieces from our assortment\u2014a tote, a backpack, whatever. So I put my MacBook in here and I stick it into my backpack, I want access from the top.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nOh, yeah, you do.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nNot from the side. Instead of having to pull it up and zip it this way, right? So this is a great feature for a user that wants something like that. It&#8217;s got a nice big pocket in the front.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nDoes this have magnets in it that hold it closed?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nIt does have magnets.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nOh, nice.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nYes. It&#8217;s made with our proprietary woolen-neck material so it&#8217;s scratch-resistant, water-resistant, and offers great surface protection.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nI spill a lot, so that&#8217;s probably good.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nPerfect. It&#8217;s got our nice faux leather pad or faux fur padding in there to keep it protected. No scratches from that Crosstown sleeve. And that&#8217;s good for your 14-inch laptops.<\/p>\n<p><strong>Allison:<\/strong><br \/>\n14 and 16?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\n14 and 16, and it comes in a bunch of colors.  Next, we have, let me pull this off for you. Got a big backpack here. This is our Crosstown backpack. Very sleek looking. We went out with the intention of the college student, maybe somebody starting their career for the first time. They want something a little professional-looking, but they still need a lot of function. So it&#8217;s just a great, solid backpack. I&#8217;ve got stuffing in there, but you have a dedicated laptop section.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nAnd you can still have your laptop in one of your sleeves and still go in here?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nIt depends. If it&#8217;s the 14-inch, I believe it will. The 16 might be a little snug.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nSure.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nJust because this is a smaller, more compact backpack. You also have the secondary pocket in the front, so if you have your iPad or a Surface or Kindle, you&#8217;ve got a dedicated section for that as well.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nThat&#8217;s funny, I actually do it the other way around. My iPad is so big because I have a 12.9. I put it in the big sleeve, and my MacBook Air goes in the front one.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nThere you go. A nice knit pocket on the inside. We have water bottle sleeves on the sides for you. More storage in the front with a zip here. Nice big section. Key ring, pencil sleeves. I mean, you need something to be placed somewhere. There&#8217;s a spot for it with this backpack.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nSo what I like about this is, if you&#8217;re just listening, this just sounded like a backpack the way she described it, but it&#8217;s really sleek looking. Like she said, for the young professionals trying to make a good impression. Backpacks are so much better than briefcases of the old days, right?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nWell, and we have briefcases if that&#8217;s what you&#8217;re\u2014<\/p>\n<p><strong>Allison:<\/strong><br \/>\nOh, wow, that was just a straight line for Ashley right there, right? All right, should we keep backing up here?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nYeah, for sure. So next I want to show you. This is our new Edge hard shell for MacBook. It is 13, 14, 15, and 16-inch compatible, so Airs and Pros\u2014we make it for all sizes. It is Bayer Macrolon Polycarbonate, so it&#8217;s a great protection that is still lightweight. Because laptops can get heavy, we don&#8217;t want to add bulk or heaviness to the device.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nIt&#8217;s nice that it&#8217;s clear, you can see your beautiful Apple logo there.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nYes, it&#8217;s got this frosted kind of lip on it, so it&#8217;s got a bit of grip for if you&#8217;re just carrying it.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nNot that I have ever dropped a laptop.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nRight. Nobody has, right? It comes in clear, black\u2014<\/p>\n<p><strong>Allison:<\/strong><br \/>\nAnd what&#8217;s this called again?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nThis is called the Edge Hardshell.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nGreat.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nSo we know, yes, we&#8217;re back in the iPhone case scene. This is slim\u2014my personal favorite and also the most popular case that we&#8217;ve launched so far. It&#8217;s based off of our original Mac hardshell that everybody loves. It brings that integrity to iPhone cases.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nOh!<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nThis one is our icon with pebbled leather, and it&#8217;s actually corn leather. Less emissions, sustainable, and feels beautiful.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nWow, that feels nice.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nYes, and we have ARC, which stands for A Responsible Carry collection. It&#8217;s our most popular bag collection.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nThis is backpacks again?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nYes, but now also duffel bags, laptop sleeves, accessories, and crossbody bags. The collection is huge now.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nAnd this collection again is called?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nARC, a responsible carry. It&#8217;s made with respun 100% recycled polyester. It\u2019s built with intention\u2014every pocket has a purpose.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nI love that.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nIt comes in black, navy, and smoked ivy, and the laptop sleeves also have peach and gray options.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nPeach! Nice.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nAnd we&#8217;re not done yet!<\/p>\n<p><strong>Allison:<\/strong><br \/>\nWe&#8217;re going to talk about keyboards? What don&#8217;t you make?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nI know, right? Last year, Incase purchased Microsoft\u2019s Heritage PC accessory lineup\u2014keyboards, mice, and team-certified devices.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nI think I heard they stopped making them?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nThey did. So we resurfaced them\u2014the same tried and true Microsoft keyboard accessories, now under Incase.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nOh, okay.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nBut this is a brand-new compact ergonomic keyboard. Designed by Microsoft, but never launched by them. It&#8217;s inspired by the Sculpt, 30% smaller than most ergonomic keyboards, and perfect for mobile work.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nThis has a Windows key\u2014do you make a Mac version?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nWe hope to in the future. But it does have a dedicated Copilot key for AI assistance.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nWow. Well, I thought you only made laptop sleeves! I\u2019m glad we stopped by.<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nWe want to continue expanding and innovating. Maybe next year, we\u2019ll have even more surprises for you.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nThat\u2019s awesome. If people want to learn more\u2014let me guess, Incase.com?<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nCorrect.<\/p>\n<p><strong>Allison:<\/strong><br \/>\nThank you!<\/p>\n<p><strong>Ashley Holmes:<\/strong><br \/>\nThank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allison interviews Ashley Holmes from Incase about their laptop sleeves, backpacks, and keyboards. Ashley starts with the Crosstown Vertical Sleeve for 14\u201d and 16\u201d MacBooks. It has the handy feature of allowing access to the laptop from the top of the sleeve when placed in a backpack so the computer can be removed without removing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33141,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147,140,146],"tags":[7085,1219,7082,5828,6927,266,6855,6166,7084,7086,1609,4950,4122,7083,4947,7087,1220,1636,1221,327,1075,7088,1224,1223,108],"class_list":["post-33140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","category-interview","category-videos","tag-a-r-c-a-responsible-carry","tag-allison-sheridan","tag-ashley-holmes","tag-backpacks","tag-caesars-palace","tag-ces","tag-ces-2025","tag-consumer-electronics","tag-crosstown-bags","tag-edge-hardshell","tag-electronics","tag-incase","tag-keyboards","tag-laptop-cover","tag-laptop-sleeve","tag-microsoft-heritage","tag-nosillacast","tag-nosillacast-apple-podcast","tag-nosillacast-podcast","tag-pepcom","tag-podfeet","tag-sculpt","tag-spsheridan","tag-steve-sheridan","tag-technology"],"jetpack_featured_media_url":"https:\/\/www.podfeet.com\/blog\/wp-content\/uploads\/2025\/02\/24-inscase-Thumb.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/posts\/33140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/comments?post=33140"}],"version-history":[{"count":8,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/posts\/33140\/revisions"}],"predecessor-version":[{"id":33236,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/posts\/33140\/revisions\/33236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/media\/33141"}],"wp:attachment":[{"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/media?parent=33140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/categories?post=33140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.podfeet.com\/blog\/wp-json\/wp\/v2\/tags?post=33140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}