Estimated Usage does not equal Planned Obsolescence

In case you can’t tell from the tone of this post, this is Bart here standing in for Allison this week.

This morning I was listening to the radio, like I always do when getting ready for work. I listen to RTÉ 1, Ireland’s national radio station for serious adults (lots of talk, very little music), and at the time I’m getting ready for work, I get to listen to the first half of Ryan Tubridy’s show.

The news came on at the top of the hour, we still don’t have a government, and then Ryan got stuck into his hour. His first main topic was Apple – ruh roh – I always get a little nervous when RTÉ take on tech topics. In my experience they have generally proven to be about as technologically literate as my cat. Ryan had a supposed tech expert come on to explain that in their environmental report, Apple had accidentally admitted to practicing planned obsolescence. In case anyone didn’t understand what that was, they explained that in the early years of the last century the lightbulb manufacturers had a cartel which they used to artificially shorten the lifespan of light bulbs to boost sales. The implication was clear, Apple is doing the same kind of thing, designing their iPhones to die early so they can sell more.

Really? Could this really have happened and it not show up on any of the many tech news sites I read? Colour me VERY sceptical.

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