Thoughts on All the New Shiny from Apple

apple logosI don’t usually do a rundown on the Apple announcements unless I’m on someone else’s show, but I’m going to make an exception this time. I did get to be a guest on Daily Tech News Show but the format of the show doesn’t really lend itself to a lengthy discussion of the details. It’s a new show so there’s really not the time to dig deep. I’m not going to drone on like I normally do, but I do want to talk about what I thought was interesting.

MacBook Air

MacBook AirLet’s start with the MacBook Air, and I’d like to start by being snarky. I know Tim Cook is an amazing leader and he’s got huge value to the Mac faithful in many ways, but sometimes his attempts at showmanship really look silly to me. When he started the announcement by flinging his arms wide and yelling, “Now with RETINA!!!” I thought it was really dopey.

Of course, Apple needed to bring retina screens to the MacBook Air. You’ve heard me say many many times that I simply wouldn’t recommend it to anyone with that dreadful low-resolution screen. But he acted like Tom Hanks in Castaway when he made fire! I looked it up and the first time Apple used the marketing term Retina was with the iPhone 4. The first Mac with Retina is now considered “vintage” because it was introduced in 2012, six years ago. You don’t get a standing ovation from me when you put it in a laptop six years later, you get an “it’s about time!” From me.

With THAT off my chest…

No Touch Bar

I think one of the most interesting things about the MacBook Air is that they gave it Touch ID without Touch Bar. Two years in, I don’t really use Touch Bar very much except for the things that would have existed as physical keys, like volume and brightness of the screen. It was an interesting innovation but I don’t think it’s a bad thing if it quietly goes away. Touch ID, on the other hand, is transformative. If you use a password manager (you DO use one, right?) not having to type in your long, complex password to unlock your vault is positively joyous.

Video Playback

When they were talking about the battery life, they said that it would give you 13 hours of iTunes video playback. Not video playback, iTunes video playback. The reason I highlight this point is that it’s a clear signal that Apple works to optimize their software for the least battery drain.

I’ve heard a lot of people talk recently about short battery life problems when they’re using Chrome, but the battery is fine with Safari. I’m not Google shaming here, it’s just a really cool thing that Apple does that we shouldn’t take for granted.

Android is getting a lot better on battery drain, and with fast-charging that big of a deal, but Apple manages to squeeze a lot more battery life out of the same milli-amp-hours.

Form Factor & Speed

When the Touch Bar MacBook Pros first came out, Steve was looking to upgrade his aging 13″ MacBook Air. The new 13″ MacBook Air weighed 2.96 lbs and the new 13″ MacBook Pro weighed 3.02 lbs, so weight wasn’t a determining factor in his decision. The Retina display and more power for the same heft of a machine made the MacBook Pro the easy choice.

Now the MacBook Air has dropped to 2.75lbs. I know a quarter of a pound doesn’t sound like much, but it’s more than 8%. I can definitely feel the difference at 8%. Having a retina screen, with Touch ID, and saving 8% in weight starts to look pretty sweet if you travel a lot with your computer.

I also think it’s wicked cool that the MacBook Air is made out of 100% recycled aluminium. As the keynote continued I kept wondering where the recycled aluminium was coming from, especially when they said the Mac mini was also from recycled aluminium. When they got to the iPad announcement, that’s when they explained. They make so many iPads, that the leftovers are enough to make the chassis for Mac minis and MacBook Airs. That’s crazy.

Now we should address the speed. I am not a CPU testing person, and I don’t even spend much time studying the comparisons, but luckily my research assistant Steven Goetz is positively obsessed with the topic. He has explained that the new MacBook Airs have an inferior chip compared to what is in the MacBook Pros.

He sent me an article from… that talks about the latest Geekbench test scores of the new MacBook Air. As the article explains, the absolute Geekbench score doesn’t really tell you much about what real-world experience will be. But if you look at comparisons between machines by their Geekbench score, you will get an indication of their relative performance.

I am not going to repeat all of the statistics from the 9to5Mac article, you can read them yourself if you need all of the gory details. But the basic discovery is that going from the 12″ MacBook to the previous MacBook Air to the new MacBook Air to the Touch Bar-less MacBook Pro is only a matter of small improvements in speed. Some models I just listed are the same speed, some 16% faster, and at most a step up of 27%. But, there is a huge jump in speed when you go to the 2018 Touch Bar MacBook Pro, which is actually double the speed of the 2018 MacBook Air.

Now, with all that said, Bart creates all of his audio podcasts, Let’s Talk Apple and Let’s Talk Photography with a first generation 12″ MacBook that he simply adores. When I upgraded from a 2013 MacBook Pro to a 2016 Touch Bar MacBook Pro, I was unable to personally measure any speed increase in my real-world tests. I’m including transcoding 5GB videos from ScreenFlow. The SSD was more than twice as fast in copying files, but the processor jump made absolutely no difference to my daily work.

So, obsess over specs and Geekbench scores, or just get the Mac you can afford and is the weight you want, as long as you get one with Touch ID.

Mac mini

Mac mini maxed outThe new Mac mini is an interesting little device, because I think the product serves two distinct audiences. When Steve’s mom and dad were ready for upgrades to their computers, we looked at a few options. Steve’s mom had a MacBook connected to a 24″ monitor and she very rarely moved the MacBook from her desk. She had no big need for a laptop. Steve’s dad had the old 17″ iMac and loved it.

We considered advising them to get two new 21.5″ iMacs, and even thought they could afford the cost, it seemed like overkill for them. Instead, we opted for two Mac minis, using his mom’s existing monitor which she loves, and getting a new 24″ monitor for his dad. Their computing needs are very modest, and they loved the speed bump they got and are super happy with them, especially for the cost.

I explain all that because the new Mac mini is still the most affordable entry-point Mac that Apple offers, at $799 for the base model. That’s a huge jump in price from the $499 starting point on the 2014 model, but that’s four-year-old technology in there. Starting with all SSDs and going from a gen 4 Intel i5 to a gen 8, going from dual-core to 6 core, and from 1.4GHz to 3.6GHz is a huge difference. Did you also hear that it supports 10Gb Ethernet? Personally, I don’t have a 10Gb network, but if you do, you’d sure want to be able to fly on it.

Let’s head back to… to see whether the Geekbench scores tell us how big that leap really is. According to 9to5Mac, the base Mac mini’s single-core score “beats every current generation Mac aside from the latest quad-core 4.2GHz iMac.” Seriously? That’s crazy. The multi-core performance is actually in the range of the latest-gen MacPro.

Now you know who the second audience is. Not Steve’s parents but professionals who need every bit of power squeezed out of their machines because every minute spent is money not made. I specced out a Mac mini with the top of every choice, upgrading to the fastest processor, adding 32GB of RAM, and bumping up the SSD to 2TB and threw in 10Gb Ethernet for grins and giggles. That brought the modest $799 Mac mini up to $4200 before AppleCare and tax! Again, when time is money that’s a tiny bit of cost with an amazing amount of power.

iPad Pro

Ipads proApple did something really interesting with the new model iPad Pros. We wondered whether they would shrink the bezel and make the iPads smaller, or whether they would keep the same form factor and make the screen bigger. Well, they did both!

The new 11″ iPad Pro is the same physical area of the 10.5 but with a bigger screen. You would think .5″ isn’t much but it’s actually a huge increase in area. Then on the 12.9″ iPad Pro they actually kept the same screen size but shrank the form factor considerably.

I ran the math (even though Apple told us) and the new 12.9″ iPad Pro is 24% smaller in volume and weighs 9% less. That’s really an exciting change. I think for a lot of people this will make it even harder to choose between the two models.

Model Dimensions (inches) Volume (inches3) Weight
New 12.9" iPad Pro 11.04 x 8.46 x .23 21.48 1.39lbs
Old 12.9" iPad Pro 12 x 8.68″ x .27 28.12 1.49lbs

While size and weight are a huge factor, I think I am most excited about having Face ID on an iPad. Touch ID rocks but Face ID is even cooler. The speculation that Apple would only be able to make it work in Portrait mode was completely wrong and Apple actually leaned in when they made it work in all four orientations. That is going to be so awesome. Plus Memoji on iPad, right?

I know people hate the speed comparisons but it was pretty interesting when they said that the new iPad Pro is faster than 92% of laptops shipping today. Let’s head back to… to see what the Geekbench scores actually say.

I was hoping they’d give us a comparison to some PCs but they stuck to Mac comparisons. The new 2018 iPad Pro is as fast as the 2.6GHz i7 2018 MacBook Pro in single core performance, but the 6-core performance on the MacBook Pro beats it, but they say not by much. I don’t know much about Metal, but if you do, you’ll be glad to know that the Metal Compute Score rose 40% over the previous gen iPad Pro.


I was fascinated by how little outcry there was when Apple swapped out the Lightning port on the new iPad Pro for USB-C and removed the headphone jack. It seems to me that the initial outrage about USB-C has finally fallen away and people see the advantage of it.

I’m curious about one thing. When they were talking about external display support for the iPad Pro, they didn’t say Thunderbolt 3. I am a bit confused on this as my understanding was that you needed Thunderbolt 3 to carry the HDMI signal to drive a display. I double checked the tech specs on iPad Pros and it definitely only says USB-C, not Thunderbolt 3. I can’t wait to see if I can drive my LG 5K display or perhaps my 27″ Apple Cinema Display via Display port. I’ve got enough adapters and docks around here if it can drive one of those I’ll make it go.


I haven’t talked about it, but my love for Apple Pencil has actually dried up. I’m no artist as you well know so my main use for Pencil was with the awesome third-party keyboard MyScript Stylus. Sadly the developer declared it end of life and has no plans to keep it going so I haven’t used my Pencil ever since.

But if you are a Pencil Pusher, you’ll like the changes. Looking back on the first pencil, the Number 2 Pencil (as René Ritchie of iMore hoped it would be called) is so much more logical. Magnetic (yay), wireless charging (yay) and flat on one side so it doesn’t roll off the table. Since you never have to plug the Pencil into the side of iPad (which looked like an accident waiting to happen), you don’t have to pull off a cap for the cats to find and hide from you. I have to confess that I wasn’t paying attention when they explained why you’d want to tap on the Pencil, so I’ll wait till I get mine next week to figure that part out.

It’s Really Just a Big Battery

It was also interesting that one of the selling points of iPad Pro is that it’s essentially a giant battery pack. The 11″ model has a 29Wh battery while the 12.9″ has a 37Wh battery. Remember when we ran through the math to figure out whether a portable battery could charge a laptop? I won’t go through all that again but here are a few data points.

The 12″ MacBook has a 41.4Wh battery and assuming 72% efficiency as we did, you could get a 64% charge of the 12″ MacBook with a 12.9″ iPad Pro. I guess that’s to be expected though since the iPad Pro is actually bigger than the MacBook!

You’ll definitely be able to top off your phone with an iPad Pro when you need to but you’ll have to be careful to not plug it in when you don’t want to drain your iPad Pro!

Apple’s Cost of Entry

My friend Dean said once that it’s really hard to justify your first Apple purchase, but it’s really easy to justify your second. And third. And Fourth. I wonder whether the new pricing of the Apple gear might keep people from opening the door the first time. The entry-level iPhone used to be $350 for the SE, but now it’s $450 with the iPhone 7. The entry-level Mac mini used to be $500 but now it’s $800. The 11″ MacBook Air started at $900 but now the lowest cost Mac is the old 13″ MacBook Air at $1000.

There is one place you can still get a great device that’s actually a new model this year, and that’s 9.7″ iPad starting at $330. Oddly it’s $700 less than the iPad mini 4 that was introduced 3 full years ago!

So the lesson is that if you want to convert your friends to the truth and the light, the answer is to start them off with a 9.7″ iPad so they don’t have to sell a kidney to join us. They’re going to need that kidney later when they buy their second Apple device.

8 thoughts on “Thoughts on All the New Shiny from Apple

  1. Janet Tokerud - November 4, 2018

    Thanks for the informative, interesting, opinionated in a great way commentary on the latest Apple offerings. Loved your ending about that kidney. I’ve got a new Mac mini on order that I might have ordered a little differently had I read your take first. I’ve got a 10.5 iPad Pro and a 12.9 gen 2 so may have to pass on these new cooler ones but you made it a little tougher for me to pass one or the other of them up. Although I have my concerns about Apple’s higher prices, they usually do give you the most important stuff at competitive prices if you consider the quality of the pieces like OLED. They’ll be happy to take your money if you have it, want the best and the most e.g. 1.5 or 2 terabyte SSDs. Thanks again!

  2. Nathan Lott - November 4, 2018

    I still hate that you can buy 3rd party SSDs for $200 (which can’t be put into the new computers because they are soldered in and run by the T2 chip), but if you want a terabyte from Apple it is $800-$1200 more.

  3. George - November 4, 2018

    The new Air is a 7 watt Core-M Equivalent Dual Core. [ Amber Lake Core i5-8210Y with Intel HD 617 graphics ] Its posted Geekbench scores around 3700 single core and 7800 multi are not shabby, and for “light work” on the go it should be a pleasing computer with excellent battery life. Open bid, $1,200.

    Next step up,m The 2018 MacBook Pros with 28 watt Quad Cores, i7 Geekbenching around 5400 single, 18000 multi. $2,100.

    The niche Apple hasn’t filled hosts Dell’s XPS 13 equipped with the 15 Watt version of Intel’s 8th Gen Quad Core chips. The i5 Geekbenches at 4070 and 13,340. $1,077 Fortunately, can be ordered without Windows if the Ubuntu Developer Edition is selected.

    Difficult to understand why Apple continues to sell the old Air and MacBook. Unless there’s a bunch of inventory on hand.

    Multi-core performance matters only when applications take advantage of the cores. It’s actually been hard to identify which applications can do that effectively, and the same application (e.g., Photoshop) may perform and use multi-core processors differently on Mac than Windows.

    Intel, which rumor continues to say Apple wants to dump, makes Apple-specific models of Intel’s chips. Interesting because when we’re comparing “raw speed” of Macs to Wintels, the chips don’t line up exactly, but what we’re really talking about is NOT Apple vs. Dell, but the performance of one Intel chip or chip line against another.

    The base Mini is interesting because tests of the same i3 Processor line in Intel’s own NUCs report the new i3 is faster than the previous i5 and holds its own against the previous i7. The six core twelve thread i5s and i7s should make the Mini at least temporarily the fastest Mac short of the iMac Pro, and not far if any behind the base model of that system.

  4. James S - November 5, 2018

    The only problem with the new Mac Mini models, is that the integrated GPU is rather limited. Hence, for example, it can only handle *one* LG 5K with *one* 4K (or 3x 4K), vs. the ‘Pro’ machines (MacBook Pro and iMac Pro) with their dedicated graphics which can handle *two* LG 5K’s (plus their built-in displays!) – I have two LG 5K’s hanging off my 2016 maxed-out 15MBP (plus also use the MBP’s built-in Retina display at the same time), which works well, and offers a pixel clear 218ppi or better across the board.

    I’m sure the latest 2018 15MBP models (or even better, the ones arriving mid-November with the newest super fast Vega graphics!) must positively zip along easily with a couple of 5K’s. So much so, you can imagine Apple’s 2019 Mac Pro to have the option of 8K displays, if the chips keep up this pace of growth. Presumably with a new matching Apple 8K display to go with it (at eye-watering cost, one could guess)!

    The limited integrated GPU in the new Mac Mini, is Apple’s way of helping to push people up the proverbial food chain of Macs, if they’re so-called ‘professional’ users, so they instead spend that bit more on the Pro monikered machines.

  5. podfeet - November 5, 2018

    That’s really interesting, James S. I wonder if the reason they put a more limited graphics card in here is that the high end users they’re targetting use these more often headless as compute machines rather than desktops?

  6. James S - November 5, 2018

    @podfeet, yeah Allison you may just be right I guess, for many use cases.

    Given the maxed-out model is $4200 (if storage/RAM are important enough for the buyer to add directly), a comparable iMac Pro it’s still around $6600 ($2400 more) for the same stuff. The latter includes a 5K screen (worth ~$1200), and KB+pad/mouse (worth ~$300), a Vega GPU (worth ~$500), *and* a Zeon processor (which may or may not be good for the user, depending on function, eg. rendering times are slower or something, aren’t they).

    So I guess it can be a difficult decision if you’re maxing-out the machines, buying RAM directly from Apple (on the Mac Mini) rather than third-party.

  7. George - November 5, 2018

    This gets really complicated. You may note Apple was promoting Thunderbolt 3 Blackmagic eGPUs with AMD Radeon RX580 when it released the 2018 MacBook Pro updates, even though MacOS at the time would only work with the eGPUs with a hack. Mojave is supposed to support eGPUs natively. Thae RX50 Blackmagic is offered at the Apple online store for $700. In October Apple announced a new model (Pro) with the much more powerful AMD Vega 56 / 8 GB GPU for $1,200.

    These will both work with the new TB3 Mini, or any TB3 Mac, but apparently not Windows.

    I’ve long run dual 27″ HD monitors off even old Minis and a 4K UHD HDR TV off the not thankfully retired 2014 version. Whether you could use the “new” Mini’s built in Intel Graphics to run a monitor or two, and also connect a high resolution monitor to the eGPU output would depend on how MacOS handles possible conflicts between the graphics systems. Where’s those reviews? Haven’t found them. The eGPUs are still new, so are the new Macs.

    To take advantage of the eGPU in Final Cut Pro X requires clicking a checkbox to use the external graphics. From reviews (there’s darn few of them) the Blackmagic eGPUs can be daisy chained to more TB3 devices, but it’s suggested due to bandwidth limits (yes, Virginia, even Santa Claus has bandwidth limits) to put the GPU one step from the Mac and the monitor connected directly into the GPU output port, and quit there.

    While FCPX will use the eGPU, don’t assume any other application will without verification. It’s the same issue with multiple cores and threads. They sound powerful, but if the application you want to run sticks within a single core, the rest will sit idle.

    Puget Systems, a company which specializes in high end Windows (and some Linux) boxes actually tests software so the company can match user needs with appropriate hardware. They’ve posted some great blog posts comparing performance of a variety of “heavy” applications on different CPU and GPU configurations. Interesting reading, haven’t found equivalent Mac reviews that would, for example, clearly point users between that new six core i7 Mini with or without eGPU and, say, the base model iMac Pro.

    If Apple’s eGPU prices seem too high, do remember the Blackmagics work something like Thunderbolt docks. There’s a possible bargain in the field, Sonnet eGFX Breakaway Box 350 Bundle (w/ Sapphire Pulse Radeon RX 580 8GB Card), GPU-350W-TB3DEK currently $439 on Amazon. Unlike the Blackmagics, the Sonnet can be upgraded to a different GPU card, but isn’t as full featured as the Blackmagic. Then, it’s considerably cheaper cheaper.

  8. George - November 5, 2018

    I meant to to type “now thankfully retired 2014” version referring to the “old” Mini. And didn’t mean to type “cheaper” twice in the last sentence. Though it’s true! Auto correct, or auto error input? Or just bad typing?

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