Claus Wolf of mactopics.de joins us on Chit Chat Across the Pond for the first time to try and convince me that meta data is important and that I should appreciate it. He’s doing this because so many times I have made fun of meta data in the past and said it was silly. Claus walks me through meta data examples on Amazon, blog posts, Google’s page rank system, EXIF data on photos and explains in each example how it improves findability through context. It sounds like a dry topic but because Claus and I hit on the same silly wavelength we had a blast. You can follow Claus on Twitter @mactopics.