Is it a Good Deal to Get a New iPhone Every Year?

phone_upgrade_program logo from appleThere’s been a lot of talk lately about these new phone plans in the United States where you can pay a monthly fee and get the new hotness every year when Apple (or I suppose Samsung or Microsoft) comes out with their new devices. There are some huge advantages to these plans and I’d like to talk through them while noting that they absolutely positively will cost you more money than other options.

I spent the better part of this week reading the terms and conditions of the carriers, and working on a spreadsheet designed to make it easier to understand. I’m going to go through all the math for you and explain in detail my assumptions, the variables I selected and the concepts, but I realized nobody is going to listen if they don’t hear the bottom line first! By the way, NosillaCastaways from other countries than the US can just sit back and giggle at our newness to buying phones for the real price!

Of the six scenarios I considered, the least expensive options were to buy a new phone every OTHER year using one of the zero-interest loan programs and selling your old phone at the end of each term. Identical in price was to buy a new phone outright for cash. These two options are our baseline so we can see how much more it costs to have instant gratification. If you really want to have the new phone every year, the least expensive way to do it is to buy a new phone every year in cash and then sell your old phone each year. That will cost you 17% more than our baseline.

If you really can’t swing paying full price for the phone each year, then the next most expensive option is to use Apple’s installment plan (if you don’t count AppleCare+) and that will cost 21% more than our baseline. Finally, using either AT&T or Verizon’s new phone every year plan, you’ll pay round 30% more to get the new hotness. The difference between getting a phone every other year v.s the AT&T/Verizon every year plan is $400 over four years.


Now that you’ve heard the end of the story, you’re yelling at your phone saying, “why are you qualified to figure this out? why are you qualified to tell ME what to do? What assumptions did you make? What kind of phone did you use for this? What about T-Mobile and Sprint???” Well now that I have your attention, let’s walk through this.

Let’s start by answering the question of what I’m qualified, and unqualified to tell you. I’m qualified to run the numbers because I understand math and I’m pretty darned good with a spreadsheet. My years of calculus in my engineering undergraduate degree and differential equations in my graduate degree will not come into play but perhaps they give me some street cred. What gives me more cred is that I ran a large computing organization and was responsible for a $50M a year budget. This required me to learn from the brilliant finance and business people who I worked with about things like capital investments, and total cost of ownership.

Ok, so I’m a math person but there’s something I am not qualified on which to lecture you, and that’s what you can afford or how you should spend your money. I can’t tell you the right answer for you and your family but I can lay out the options in a way you can figure out which one is right for you. You may pick a different path than me, but you’ll go into it knowing the upside and downside of your decision rather than blindly saying, “I want the new one every year!”

Why the old plans were bad

We should probably spend a quick moment going over why the old plans were bad and why we shouldn’t shed a tear at the demise of the old plans where we got subsidized phones.

  1. They hid the true cost of the phone from us. Buying a subsidized phone made it feel like it only cost $200 when it really was a $600 device
  2. We paid way more than full price for the phone over time. Did you ever notice that no matter how long you kept a phone, the monthly price never went down?
  3. They had early termination fees like $175 even when it was clear you’d more than paid them the value of the phone.

Why the new plans are good

AT&T, Verizon, and even Apple are now offering plans that are interest free loans to you to buy the phones. Interest-free loans are a good thing. You get to keep your money in savings while using their money to buy the phone.

If you were to invest the cost of an iPhone for two years, you would make about $18 on that money but they’re not charging you anything to borrow it. Of course over the two years you’re paying the money back, you wouldn’t really have the whole amount invested so it’s not even $18. As you can see the interest income isn’t a material amount of money, but I’m explaining it to help clarify that these no interest deals are in YOUR favor no matter how you look at it.

T-Mobile and Sprint offers plans that are leases, not interest free loans. They’re very complicated, and the monthly fees swing wildly depending on what phone you trade in. For this reason I’m going to keep them off the table and only talk about the loans AT&T, Verizon and Apple are offering. It’s going to be plenty to try and follow the interest free loan model.


I had to make some assumptions going in:

  • I chose a 64GB iPhone 6s as the model we’re going to theoretically buy.
  • In some of the scenarios we’ll walk through you’ll be selling a phone so I used two sources to determine the used phones’ values.
    • On eBay I averaged ten recently sold iPhones
    • I pulled the current price from Gazelle to sell a “medium” quality iPhone 6
    • I averaged the eBay number and the Gazelle number figuring half of us would bother with eBay and half of us would be lazy and go with Gazelle
    • I did this for the one year old iPhone 6 and the two year old iPhone 5s, because in some scenarios we’re selling a 1 year old phone, sometimes a 2 year old phone
    • Fact – Apple and the carriers are required to charge you sales tax on the full price of the phone each time you get a new one. I confirmed this by calling Apple directly. I chose California’s sales tax of 8.44% so if you live in one of the few sales-tax free states your math would differ by quite a bit.
    • To do this really precisely I would have to take into account things like Net Present Value but this does not have a material impact on the results of the scenarios
    • Because AT&T’s payment schedule is 20 months, in order to make the scenarios compare properly I had to leave a 4th year in each scenario where we just let the existing phones ride out the year.
    • Apple insists that you buy AppleCare+ on the phone if you buy through them, and that increases the cost dramatically if I compare it to the other plans, so I subtracted AppleCare out of the costs. This isn’t quite realistic of course because you don’t have that option. I could have done it the other way around by adding AppleCare+ to every plan but that got too complicated.

Let’s See the Numbers

I put all of my calculations in a Google Spreadsheet for you to view, or if you like, copy and edit. If you make a copy of it you can change the cost of the phone if you want say a 6s Plus, and change the tax rate to one appropriate for your state to see if it changes the answer by much.

I ran several scenarios to illustrate the options we have open to us. As much as I’m sure you’re dying to have me go through each line of the spreadsheet in detail, I’m just going to give you the final tally. Like I said up front, I wanted to do this so that people understand that there is a cost associated with the glory and awesomeness of having the new iPhone every year. It is not meant to talk you out of anything or INTO anything!

If we get a new 64GB iPhone 6s through ANY one of these no interest loans from AT&T, Verizon or Apple (or paying full price up front) but keep it for TWO years instead of one, we can sell it at the end of each two year term and then start a new two year deal. It’s important to know that you OWN this phone once the term is up. Technically on the AT&T version you’ve paid the phone off in 20 months so you could upgrade earlier but since Apple only gives us a new one each year I didn’t add that as an option. This scenario is the lowest cost, at $1413 over the course of four years. In four years, you’ve gotten 2 new iPhones and sold 2 old iPhones.

One step up on cost from our baseline is to buy a new phone every year for the full price from anyone you like, and sell your old phone each year. In four years, you’ve gotten 3 new iPhones and sold 2 old iPhones. This will cost you $1657, or 17% more than our baseline.

The Apple Installment plan is next up at $1705 (not counting AppleCare which you do have to buy), or 21% more than our baseline. Again this is 3 new iPhones in four years, but you haven’t had to sell anything because you don’t own the phones, you have to trade them into Apple.

Finally the most expensive options are to get one of the no-interest loans through either AT&T or Verizon and accept the new phone every year. This is the most expensive because you don’t own the phone yet, so you can’t sell it. Over the course of the two years, you’ll spend 30% more than our baseline coming in at over $1800! I was surprised this plan came in around $130 more than the Apple plan and I think I know why. Remember I said I artificially subtracted the cost of AppleCare? I used the list price of AppleCare+ at $129 for two years, but they must be giving it to you cheaper than that. It makes the Apple deal a bit better if you do want to get AppleCare+.

Bottom Line

Getting a new phone every year for 3 years costs $400 more than getting a new phone every other year. This may be totally worth it to you, or it may not be, but now you have the numbers to help you decide.

Remember, if you already entered into one of these interest-free loans, you do not HAVE to get a new phone every year. You can just keep paying the payments till the term is up (20 months for AT&T, or 24 months for Verizon and Apple) and then you own your own phone. You have all the choice open to you and that’s a good thing.

13 thoughts on “Is it a Good Deal to Get a New iPhone Every Year?

  1. Laura McClellan - October 9, 2015

    This is excellent. But what if you do the 2-year contract thing but each year hand your phone off to somebody else in the family when you use their upgrade to get the newest and shiniest? (There are 3 of us on the AT&T family plan.)

  2. Allison Sheridan - October 9, 2015

    I long for the days when I had the excuse of children to whom I could do hand me downs Laura! Make a copy of the spreadsheet in google docs or download to Excel and you can modify to see what your costs would be.

  3. barry Porter - October 9, 2015

    Should have dazzled us with pivot tables :):)
    I am going to refer people to read this.

    you deserve a big gold star :):)

  4. Pat - October 9, 2015

    Thank you, Allison, this is really helpful!

  5. Susan Kolpack - October 9, 2015

    Thanks, Allison.
    It is staggering to think how much we spend on our iPhones. This doesn’t even take into consideration what we spend each month for the service. Your comparison is wonderful. I was ready to go the “Apple route, but now I definitely won’t. I’ll do the AT&T.
    I think I liked it better the old way, when I didn’t realize I was really paying for my phone! I thought it was $200.00.

  6. George - October 9, 2015

    Well. Paid $299 outright for Asus Zenfone 64 GB, SD slot for 64 more, 4GB RAM and plenty fast Intel Processor.

    My part of the T-Mobile family plan is about $35 a month.

    $719 year one with new phone. $420 every year I keep the “old” one

  7. Allister - October 10, 2015

    *sits back and giggles*

  8. Jay - October 10, 2015

    I’ve been wondering how the old, subsidized plans compare to the new, buy-at-full-price plans. Normally, I’d agree that transparent pricing is better, but what seems to have happened with me is that the monthly price didn’t change at all, but now I’m paying $600 instead of $200 for the phone. What am I missing?

  9. podfeet - October 10, 2015

    Jay – we’d need to see the math. There’s so many OTHER variables, like do you have unlimited or another plan? Do you have a family plan or are you on your own? Do both data plans have the same amount of data? So many variables, do a spreadsheet to compare.

  10. Jay - October 11, 2015

    I have an ATT family plan for 4, unlimited minutes & 10GB of data. Plan price was $160/month, but with all the add-ons it came to about $200/month. When I last went to replace a phone about a year ago, ATT told me about their “Next” plan whereby we pay the full price of a phone on a schedule. The 2-year plan came to about $25 a month. IF I wanted to bring my own, or buy one of their discounted phones (like the just discontinued iPhone 5s), I could do so, but the plan would be $25/month more. I tried several outlets and online, but the options came to: buy the phone for full price and pay $$225/month, or buy a phone elsewhere and pay $225/month. I’ve since replaced a 2nd phone, and am currently paying $250/month.

  11. Berkan Mantok - November 7, 2015

    Great post, keep up the good work, I hope you don’t mind but I’ve added on my blog roll.

  12. David Berger - November 9, 2015

    Thank you Allison! I really appreciate the effort you put in to figuring this all out for us! Very helpful!


  13. podfeet - November 9, 2015

    Awe, thanks David! I’m so glad it was helpful.

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